5 Common Exhibition Mistakes and How to Avoid Them

Everybody makes mistakes, but when it comes to exhibition planning you want to get things right in order to get a good return on investment. There are plenty of things to go wrong when planning a head-turning exhibition stand. It’s easy to get carried away in the haste of pre-exhibition preparation and forget an important task. Knowing the biggest mistakes people make when planning an exhibition will help you prepare better for a successful event.

Here are the top five exhibition mistakes we have encountered during our years of experience and how to avoid them.

1. Exhibiting at the Wrong Event

One thing you don’t want to do is attract the wrong crowd. Literally. Exhibiting at the wrong event will negatively impact your exhibition success as you won’t get the desired engagement or results.

How to avoid: 

2. Not Setting Clear Exhibition Goals

Not knowing exactly what you aim to achieve from an exhibition makes it difficult to decide where you should exhibit. Having clear objectives will help make important decisions regarding the design of the stand, your marketing plan and approach to engaging potential customers.

How to avoid: 

3. Uninviting Event Stand

A beautifully designed, inviting exhibition stand is the key to a successful exhibition. A big exhibition mistake is thinking that your brand will get noticed with a plain stand that gets lost next to competitors.

How to avoid: 
Think about first impressions. What is the first thing visitors will see? Make sure you don’t make the entrance to your stand too crowded. If your stand is going to feature a sitting area for consultations or demonstrations, it’s best to place it at the back to allow privacy. 

Don’t forget about the tech. Make your stand as interactive as possible using audio-visual technologies to engage your audience

4 Poor Stand Placement

A poorly located stand can hinder your ability to interact with visitors and get your message across. Stands towards the back of the exhibition hall often get lower foot traffic, which means it will be harder to achieve your exhibition goals.

How to avoid: 
Book your spot early. Organisers start selling spaces as far as a year in advance. Oftentimes they’ll also sell spaces for the following year during the event. If you know you will be attending a particular expo annually, get your spot booked as soon as you can to get the best location. 

5. Choosing Inexperienced Stand Builders

Choosing the right team for the job can be the difference between an exhibition success and disaster. Inexperienced stand contractors can miss crucial deadlines and deliver a poor quality stand that won’t meet your needs. Or they will subcontract the work to someone else and things will get lost in communication, leaving you with a stressful experience.

How to avoid: 
Work with reputable bespoke exhibition stand designers. Here at Generation Exhibitions, we provide the complete solution. From design to completion, you know your project is expertly managed every step of the way. 

Our well-connected network of partners also means we can deliver you a beautifully designed stand no matter if you wish to exhibit. Whether you’re preparing for an exhibition in Birmingham, UK or Birmingham, USA and even more distant places like Dubai, we will provide a solution tailored to your needs.

Ready to start your journey to exhibition success? Send us your brief today and book a consultation with our designers.

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Ready to create your show stopping exhibition stand? Discuss your ideas with a member of the team and find out how we can help you achieve your exhibition goals.

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