The brief
Kambi’s main objective for the exhibition was to showcase the developments to their brand and service, including promoting two new acquisitions – Shape Gaming and Abios. They wanted a space that would allow them to network with new and existing clients as well as hold meetings and demonstrate their live online service in real time. Kambi also wanted enough space to run small and large group presentations with the overall aim to show how their service has evolved into a more modular service.
The challenge
There were multiple challenging aspects we had to consider when creating this stand. The first one was maintaining Kambi’s brand identity while promoting their new services. The second difficulty was managing the space so there is a level of privacy for meetings and presentations within the busy stand. Another important element that we had to consider was how to make Kambi stand out in the crowded, busy and noisy exhibition environment. The last challenging factor was managing the complex video and internet requirements that their services demand.
The concept
The design we came up with to meet all those demands featured a combination of an attractive bar at the front of the stand with a more private set of demonstration theatres at the back. We used light and the height of the stand to showcase the Kambi brand and attract visitors. The overall objective of the design was to make the brand as visible as possible on the busy exhibition floor.
The build process
The build of this stand required extensive pre-site planning to ensure that the audio-visual and build teams were fully briefed to deliver an “always-on” experience for the client. Stand fittings such as the letters and overhead canopy were per-build out of high quality materials to ensure that we could build the stand quickly and efficiently. The team had to work on site for six days to ensure that everything was ready ahead of schedule. We also had specialists responsible for each area including the rigging, audio-visual equipment, electrics and carpentry to make sure the whole process went as smoothly as possible.
Results
Our comprehensive planning resulted in a beautiful stand that managed to delight the client and enabled them to stand out from their competitors, and achieve all of their goals for the exhibition. “Our best stand yet, I loved it all” in the words of the client.
The solutions Generation Exhibitions provided
Stand Ideas, Stand Design, Stand Build and Bespoke Exhibition Stand Design.
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Why choose Generation Exhibitions
With our dedicated team of experienced exhibition stand designers and well-connected network of stand builders, here at Generation Exhibitions we can turn your brand into an experience. No matter how challenging the brief, we will deliver a completely bespoke solution to help you stand out from the crowd and attract customers.
