Millboard – Deck Expo 2024

The brief

Millboard, a UK-based manufacturer of realistic composite decking product, planned to break into the North American home improvement market. As part of their marketing plan they exhibited at DeckExpo and International Builders’ Show in Las Vegas with large custom built stands, largely constructed from their own decking materials

The challenge

Sourcing high quality labour and unique floral and furniture features to ensure that the overall stand experience befitted a premium brand. Sourcing and project managing suppliers who shared Millboard’s vision of a premium experience

The concept

The design called for the construction of a space reminiscent of a top-end domestic outdoor space including not just expertly constructed Millboard features but also specifically chosen furniture and plants to create a unique environment

The build process

After shortlisting the best local suppliers & selecting those that fit best, Generation Exhibitions oversaw the on-site build, managing the build schedule to ensure union labour was provided to the optimum timetable. The stands were finished ahead of schedule and to the highest standard.

Results

An always-busy exhibition stand that brought the Millboard brand to life, enabling product display, presentations and hospitality service. A stand that was truly differentiated from all others at this huge and busy event.

The solutions Generation Exhibitions provided

Stand build, Stand Build North America, Project Management

Project Gallery

Why choose Generation Exhibitions?

With our meticulous project management, eye for detail, in-depth knowledge of the demands of exhibiting in the USA and well-connected network of partners, here at Generation Exhibitions we can turn your brand into an experience. No matter how challenging the brief, we will deliver a completely bespoke solution to help you stand out from the crowd and attract customers.

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