In preparation for your important trade show it’s imperative to consider what makes a good exhibition stand. There are several key factors that you have to carefully take into account, if you want to ensure optimal brand representation.
A good exhibition stand is, of course, one that stands out from competitors, helps you gain exposure, meet your goals and ultimately provides you with a good return on investment. But how do you translate all of this into design?
Here are our exhibition stand tips that will help you identify your needs and create the best trade stand for your event.
Set Precise Objectives
Begin planning your exhibition stand brief by establishing the objectives for your exhibition. As a marketing manager you should determine whether the main goal for your event is to launch a new product, increase brand exposure or deliver specific ROI metrics.
Having clear goals for the exhibition you’re attending will help you plan your stand appropriately. A successful exhibition stand must have a clear call-to-action, enticing attendees to stop and engage with your brand.
Plan to Your Target Audience
Another important factor for making your exhibition stand truly great is analysing your target audience. Delve into the mindset of your ideal customer to understand their motivations and create a strategy to successfully capture their attention. This audience-centric approach will ensure that your stand attracts the right kind of visitors, guaranteeing a successful exhibition.
Optimise the Available Space
To make your brand stand out on the bustling exhibition floor, thoughtful utilisation of the available space is essential.
Think about the flow of your stand and make sure there is enough space for visitors to navigate the stand with ease. Avoid accidentally creating barriers by positioning seating areas right at the back so the entry remains unobstructed.
Leverage Height for Maximum Visibility
In instances where floor space is limited, you can ingeniously use height to your advantage. A stand that is taller than the others will invariably draw attention. If you’re building your stand upwards, make sure to check with the organisers what the height restrictions are.
Illuminate Your Brand
If you want to create the best exhibition stand, you should never rely only on the venue lighting. A beautifully lit stand will grab people’s attention. Correct use of lighting can even add different dimensions and ambience to your trade stand.
Coloured LED lights, for example, infuse vibrancy and create a fun atmosphere. Light boxes or under-lit pedestals are also effective for spotlighting individual products. You can even use backlit acrylics to highlight your branding.
Incorporate Interactive Elements
The main difference between an average and exceptional exhibition stand hinges on interactivity. Integrating interactive elements in your stand design is the key to a guaranteed exhibition success.
These can encompass TV screens, iPads or other interactive technology that invites attendees to engage with your brand. The incorporation of such elements not only facilitates effective product placements, but it also leaves a lasting impression.
Seamless Exhibition Stand Design with Generation Exhibitions
Now that you’re armed with the knowledge of what makes a good exhibition stand, it’s time to design one. Unsure where to start? No need for concern.
All you need to do is write your brief. The experienced team at Generation Exhibitions will take care of the rest.
Our proficient designers will work in close collaboration with you to create a stand that fulfils every criterion. From concept to installation, we manage the entire process, allowing you to focus on preparing your team for the event.
For some additional inspiration, you could have a look at our portfolio of completed projects. Share your brief with us today and book your free, no-obligation consultation to bring your vision to live.