Design the stand with your brand in mind. Focus on your business’s goals for the exhibition. Ask yourself what you want to achieve, how you can measure your success and how we can design a stand to help exceed your expectations.
Think about your customers as well. How will they want to engage with your brand? Are they looking for quick meetings? Do they want a more in depth conversation? Will they want to use or distribute your products? Make sure that your customers get what they want from meeting you.
You should also think about the people who will be working on your stand.
Make sure that if they’re new to working trade shows you provide them with a full brief. Your staff will ultimately be the ones who deliver your brand experience, so make sure they are all enthusiastic and motivated.
