The most crucial element in attracting people to your stand is to know, honestly, why people would want to know more about your organisation. What is it about you that they should really, genuinely care about? Once you’ve honestly answered that question all you really need to do is find a way to bring that proposition to life.
There are hundreds of giveaways that you can use, dozens of different, new audio-visual techniques you can use, hundreds of different games you can play or giveaways you can distribute, thousands of different types of catering you can offer – but what matters is finding something that attracts people to your stand for the right reason and makes them think the right thing about you.
