When you’re a global brand exhibiting at dozens of trade shows each year, the pressure to deliver a consistent, high-quality stand experience is immense. From October 2025 onwards, one of the world’s largest workwear manufacturers has chosen Generation Exhibitions as their official modular and custom exhibition stand build partner.

This partnership reinforces what we do best: combining creativity, practicality and cost-efficiency to deliver exhibition stands that truly work for both brand and budget.

Supporting a Packed Global Exhibition Schedule

The brand’s events calendar is intense – with over 80 trade fairs each year across Europe, the Middle East and North Africa. This frequency of exhibiting demands a stand solution that balances two things:

1. Consistent global brand presence – ensuring visitors instantly recognise the brand at any show.
2. Adaptability and efficiency – creating modular stand systems that can flex in size, layout and functionality depending on the venue.

This is where Generation Exhibitions’ modular exhibition stand expertise makes a real difference.

Modular Exhibition Stands with a Custom Edge

Many companies face a common dilemma: should they invest in a fully custom exhibition stand for maximum impact, or a modular system that provides flexibility and cost savings?

Our approach brings the best of both worlds. By using intelligent modular systems, we can:

• Reconfigure stands for different spaces and events.
• Reduce production costs and time.
• Ensure sustainable stand design with less waste.
• Still deliver a custom look and feel that captures brand identity.

For this global workwear leader, the result is distinctive and functional exhibition standsthat showcase products, elevate branding, and deliver a seamless visitor experience.

Key Functional Design for Workwear Displays

When showcasing garments and accessories, exhibition stand design must do more than look good – it must perform.

Our stands are carefully planned to provide:

• High-impact branding and visibility across busy trade halls.
• Smart garment display solutions that highlight product ranges clearly.
• Integrated meeting areas for sales and distributor conversations.
• Flexible layouts that can adapt to different booth sizes and locations.

This ensures every stand is a true brand experience space, not just a backdrop.

Cost, Time and Environmental Savings

By moving to a modular stand build system, this client is already seeing major benefits:

• Financial savings from reusing and reconfiguring structures.
• Time efficiencies in planning, logistics and installation.
• Reduced stress for their events team managing such a heavy schedule.
• Lower environmental impact, thanks to less material waste and more sustainable exhibiting practices.

These advantages are why more global brands are switching from traditional one-off custom builds to smarter modular exhibition stand solutions.

Why Choose Generation Exhibitions as Your Stand Build Partner?

For businesses with ambitious exhibiting programmes, choosing the right stand build partner is critical. At Generation Exhibitions, we specialise in:

• Creative modular exhibition stand design that doesn’t compromise on impact.
• International trade fair support with logistics, installation and on-site build teams.
• Sustainable exhibition solutions that align with corporate responsibility goals.
• Custom design capability when you need something truly unique.

Whether you’re attending a handful of shows or managing a packed global calendar, our team ensures your exhibition presence is efficient, cost-effective and always on-brand.

Final Word

Generation Exhibitions is proud to be the new modular and custom build partner for one of the world’s largest workwear brands – helping them scale their global exhibition activity with less stress, less cost and more creativity.

If you’re looking for a stand build partner that can deliver at every level, talk to us today.

👉 Get in touch with Generation Exhibitions to discuss your next project.

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