project brief

Sector

Cybersecurity

client

Continent 8

Show dates

January 2025

Location

Barcelona

The challenge

  • This infrastructure protection provider is a niche exhibitor at one of Europe’s loudest and brashest exhibitions
  • They wanted stand-out design that put them shoulder-to-shoulder with exhibitors with far larger budgets

The concept

  • Combine hospitality, demos and meetings within a visually appealing space
  • Make the brand memorable and the stand visible from afar
  • Position the exhibitor as a Global player

The build process

  • Maximise visual impact with a design the was highly visible from main approaches
  • Agree a multi-year partnership to offer excellent value for money for the client
  • Get the logistics right, ensuring every penny is spent wisely
  • Regular pre- on- and post-event meetings ensure excellent communications and a stress-free experience

Results

  • Eye-catching stand that surpassed expectations and delighted clients and colleagues alike

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