project brief

Sector

Pharmaceutical

client

Rottendorf Pharma

Show dates

October 2024

Location

Milan

The challenge

  • To create an outstanding design at one of the World’s busiest exhibitions
  • To position the brand as innovative
  • To enable networking, meetings and hospitality
  • All whilst achieving the highest standards of sustainability

The concept

  • Design an open, inviting and above all high quality stand
  • Create high quality features that can be reused at future exhibitions
  • Use audio-visual in an eye-catching way

The build process

  • Stand was designed to be reused over multiple events and years
  • Position within the hall was studied to ensure maximum visibility and footfall with the most effective layout
  • Floral, furniture and lighting all carefully chosen to provide correct environment
  • Experienced stand build team ensured on time, on budget delivery

Results

  • Best-yet stand for client at their most important annual event

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