Great exhibition stands start with a great idea
To create the most outstanding exhibition stand ideas, the brand marketer and exhibition stand designer must share a strong and clear sense of what they wish to achieve at the exhibition.
“We’ve been working with Generation Exhibitions for a number of years now and they never fail to deliver.
The team are a pleasure to work with – super responsive, flexible, creative and always ready to find a solution, no matter how crazy or short notice the ask!”
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We consider all the details
The Fifty-Metre Message
What message does the stand communicate from the other side of the hall? When first seen, from a distance, is it clearly your brand? Is it attractive? Is it clear? Will the visitor want to come near?
Dwell Time
Are you keeping your desired visitors on your stand? Do you make it easy for them to find out more about you? Will visitors want to stay? Conversely, if you are looking for quick throughput of visitors, are you ensuring that he or she can get what they want from you quickly and move on?
On Closer Inspection
Once the visitor has approached, what do they see? Is your messaging easily understood? Are your graphics strong and visible? If you’re using audio-visual content is the message simple, clear and easy to consume? If you are communicating something new about your company, is that new thing obvious and memorable?
The Threshold
Do visitors know where to go to be welcomed onto the stand?
