Exhibition success is at the top of the priority list for every company attending a trade show, but how do you achieve your marketing goals?

Find out how to make your next exhibition a successful one with our five industry secrets.

5 Top Tips for Exhibition Success

Have a Plan of Action

Meticulous planning is the key to great exhibition success. If you want to drive visitors to your stand, you have to create a detailed plan. From coming up with engaging event activities to identifying how the trade show you’re taking part in fits with your broader sales strategy, you have to pay very close attention to detail when planning your appearance.

A face-to-face event gives you the opportunity to directly interact with your potential customers, so you need to make the most of it.

Your plan of action should include a review of budgets, expenditure and sales based on previous records. This will allow you to focus on maximising ROI and minimising inefficiency.

Another part of your planning preparation should be creating an event schedule with all the shows you’re planning to attend. Once you have your schedule, it’s important to identify how each show fits within your long-term goals. Make sure you’ll be able to reach your target audience by  getting in touch with the organisers and asking about the demographics of attendees, expected number of attendees, previous participants and other show stats.

Create a Detailed Brief

Your brief is the base of your exhibition stand. The more detailed the brief, the better the execution. A great brief should include all the important information to ensure you meet your event objectives. This includes:

• Key messaging
• Promotional materials that will be used at the show
• What defines event success (key measures)
• The desired brand experience and visual impact
• Functionality features needed at your stand:
  • Spaces for meetings or talks
  • Demonstrations, product displays
  • Audio and visual technology

Choose the Right Location

Now that you have a plan and know what you want to achieve from your stand it’s time to confirm your space at the show. To get the best, high-traffic space on the exhibition floor make sure you register early! For some shows you have to register at least 6 months prior.

Your location on the exhibition floor will greatly determine the success of your event. If you can avoid spaces right in the middle of the exhibition floor. This area tends to become congested with visitors which makes it difficult for your brand to stand out. Spaces near the entrance face a similar issue as most attendees just walk through without looking around to get to the heart of the show.

Controversial to what you may think, spaces in the corner can present a good opportunity because they have more open space to play around with. Another clever position that can help you attract passing visitors is near the area with all the food and drink stalls.

Create an Immersive Experience

Once your spot for the show is confirmed it’s time for your brand to take the spotlight. Strategic planning is needed to ensure you get the best results. Bespoke design, attractive graphics, showstopping content and engaging demonstrations – all of these elements will contribute to your overall exhibition success.

Your stand should truly reflect who you are as a brand and grab the attention of visitors from across the floor. Don’t just follow the latest trends! Let your individuality shine through. Create a theme for your stand that conveys a message and captivates your audience. Your stand needs to be bold and noticeable even in a busy hall to make an impact.

Working with designers that specialise in bespoke exhibition stands will help bring your vision to life and truly elevate your presence.

Capture Your Target Audience Across all Channels

If you want to make your event as successful as possible, let people know you’ll be there. Having a pre- and post-event plan is essential. Use all your marketing channels to let your existing audience know you’re attending and where exactly they can find your brand. Make sure you capture accurate contact information for everyone who visits your stand.  After the show, make sure you follow up with a compelling message, thank everyone that met you and share exciting shots of your stand.

Achieve Exhibition Success with Generation Exhibitions

Ready to make your next exhibition a great success? Let the experienced team at Generation Exhibitions help you!

Our exhibition designers will help you create a memorable experience for all your visitors by creating the bespoke brand stand of your dreams. From the very first sketch to the finished construction, we will manage your project with close attention to detail.  This means you can spend less time stressing about the logistics and more time preparing for your exhibition.

Send us your brief today and let’s make your brand the star of the show!